Are Your Clicks Happening Below the Fold?
I was recently analyzing some past email marketing campaigns that we do here ourselves at VerticalResponse, much like the one you (hopefully) read every two weeks. Our newsletter as you may know has a column on the left hand side with some information and has our blog posts (2-3 depending on my level of "busy") on the top and down the right hand side. I wanted to find out what percentage of clicks in a given newsletter really happen to those articles "below the fold". BTF is the area where you have to begin scrolling to see the rest of the email in your email reader.
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