Google Nixes AdSense Referrals, AdWords PPA; Rebrands DoubleClick Performics
Google has a slew of announcements about its advertising products, including AdSense, AdWords, and DoubleClick. First up, AdSense is no longer accepting referrals. They’re advising users to remove the code from their sites, but to save the data collected through the referrals. Meanwhile, AdWords is phasing out the AdWords Pay-Per-Action program. Both programs have the last week of August as the expiration date. Users of AdSense Referrals and AdWords PPA are being pointed to the Google Affiliate Network, formerly known as DoubleClick Performics. Performics was previously both an affiliate network and a search marketing company.
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