Spongecell Ads Turn Banners into Bookmark Buttons
Event planning and marketing tool Spongecell is delving into the advertising market with a new product called Spongecell Rich Media Ads. Seeing as event planning and promotion go hand in hand with advertising, this is a natural next step for Spongecell to make. Spongecell will be adding its "Add to Life" technology to a standard IAB advertisement, which will become part of the tool set that Spongecell clients have access to with their accounts. So what will these new ads entail? Spongecell is hoping to offer a way for brands to present more permanent connections with consumers, so these ads are essentially widgets that let consumers add the advertised event to a calendar or their social network.
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